Why You Need To Keep Your Website Evolving

Why You Need To Keep Your Website Evolving

I started developing websites in 1996. I wrote some software which I sold over the net at the time. I had a simple 5 page site that was not particularly optimized or well marketed. Over time, the business flourished, even though it was not well optimized or well marketed. I hooked up with a marketer, and by 2000 we had sold over a million dollars worth of software.

These days the business is very different. Even SEO, search engine optimization, have become nearly obsolete. The search engines have become more and more competitive. Social networking and blogging are the norm and achieve astounding popularity. As connections to the internet got faster, videos and other large bandwidth users have become viable.


The web today is nothing like the web of the 90's. It is faster, more interactive, and easier to access. Most people research all kinds of things on the web. It's become such a major resource that I for one, c! an't even imagine doing without. My wife even spends time on the search engines researching things she has questions about, and believe me, she is probably the most anti-technology being on the planet.

You need to keep up with the changes in website development. Yet you may want to stay back a bit from the cutting edge. I've always called it the bleeding edge because of the effort involved understanding and using new and buggy technologies, that don't have good documentation as yet.

Staying back a year or so, gives the newest technologies a chance to mature. That way you won't waste your time dealing with technologies that aren't ready for prime time. That said, you do need to be aware of what's coming. When the tools are built to use the new stuff easily, you'll be ready.

It is disastrous to get too far behind. You need to accumulate, and use new technologies, and ideas as they become reasonably easy to work with. You should keep an eye on your competi! tion. Often, they will point the way to the new directions you! should be traveling.

There are many resources on the internet to help you stay current. You need to spend some time every day keeping an eye on advancements. A good way to keep up with what is going on in the internet is to subscribe to a few rss feeds from sites like Slashdot. There is a lot of noise, and you can't believe everything they say, but they do keep up with the newest technologies. Another good feed is Aaron Wall's SEO Book. It's fairly general and self-serving, but he has a nugget from time to time that is valuable to the internet marketer, or website owner.

Check out the ezine articles as well, there is much about the current techniques to keep you abreast of the changing times.

By: Rusty Campbell

Article Directory: http://www.articledashboard.com

Rusty Campbell has been involved in inte! rnet marketing and software development since 1996. He also makes marketing reviews at www.reviewopportunity.com You can access his blog along with other valuable information at www.cybermarketingpro.com

By: Rusty Campbell

Article Directory: http://www.articledashboard.com

Rusty Campbell has been involved in internet marketing and software development since 1996. He also makes marketing reviews at www.reviewopportunity.com You can access his blog along with other valuable information at www. cybermarketingpro.com

Source: http://www.articledashboard.com/Article/Why-You-Need-To-Keep-Your-Website-Evolving/340379
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